Elements for a Successful Website

Posted by Payal Patel

Google Analytics Features

A website is an essential part of any business. Your website is your company’s representative. It is the tool for promoting your products or services. It helps to enhance the revenue and production of the company. Website development is extremely vital. A website should be smoothly navigable, appealing, functioning and having appropriate content & information. Some of certain essentials for an effective website are as follows:

Conveyor Content

Website visitors spend a little time on the websites they visit, So you have to convey who you are, what you do, who you do it for, and why you are the best choice for them etc at that time only. You have to present your brand and specialty clearly, briefly and with credibility. Your content is a key instrument to convert visitors into customers.

“About Us” Page

About us page on your website should be more about your customer than your company because your company exists for your customer. It should present all information in the context of how it benefits your visitors. You should present your About Us page in the best way.

Attractive Visual Design

Visitors will be more apt to remain on your website if it is visually exotic. They will also like to return and to share your website with others. A visually fascinating and creative website design instantly establishes the quality of your company and your product or services. Visual design impacts a large on a visitor’s emotional response to your business.

Supportive & Navigable

Your website should be easy for visitors to access and responsive to any kind of devices. Responsive web design insures to deliver content in the most effective way. It helps them find everything easily with a single click. The buttons should be labeled that as visitors may know where they will be taken upon clicking on a button.

Marketing Strategy

Not only online presence but also a strategy, you need to generate inquiries and sales. There are a lot of strategies as pay-per-click advertising, search engine optimization (SEO), email marketing and social media, depending on your industry.


Visitors will easily understand your website’s topic with the help of appropriate background graphics or relevant flash introductions on your home page.

Link & Contact Info.

Your internal web pages should be well linked from your home page. You can have your contact information on a separate page by providing a link to the contact information page from the home page.

Search Box

You can attach a search box which would help visitors to find what they need easily. Your aim must be visible on the homepage. Visitors should not be devastated with too many distractions. Your home page is the blueprint for the success of your site.

These elements are so essential for a website but instead of them there are so many minor & major factors which ought to be in your website as follows:

  • Position, color contrast, size, line length, paragraphing
  • Consistency, software prototyping, versatility customization
  • Testing and validating, clarity or sharpness, quick load times and SEO-ready
  • The software should be supported by the developers and is frequently being updated

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